To be a trusted leader in baby care, creating caring products and experiences that strengthen the bond between babies and mothers while promoting hygiene, comfort, and well-being for women everywhere.

To lead the market with innovative, mom-and-baby-focused products by combining our caring corporate culture with world-class development infrastructure—ensuring every family experiences quality, safety, and trust.

“Built on love, guided by care—everything we create is for the comfort of babies and the peace of mind of parents.”

At Aseel Company, we believe that every baby deserves the best start in life—and every mother deserves peace of mind. As a proud subsidiary of Ghalia Pharmaceutical Group, we specialize in designing, manufacturing, and importing a wide range of premium baby care products, including high-quality diapers and gentle skincare essentials.

Driven by a quality-first culture and supported by trusted international development partners, Aseel is committed to crafting safe, effective, and comfortable solutions for families. From the softness of our diapers to the care in our formulations, everything we do is guided by our passion for improving everyday parenting experiences.

With our strong infrastructure, dedicated team, and innovation-led mindset, we aim not just to meet expectations—but to exceed them. Every product is a reflection of our values: Commitment, Quality, Innovation, Teamwork, and Accountability. Together, these values empower us to deliver reliable, trusted care for babies, and confidence for moms and dads across every home we touch.

We are proud to offer leading brands like Aleen, Bravo Care, and Bixa, each designed to meet the unique needs of families—from premium care to accessible quality. At Aseel, we’re not just creating products—we’re creating caring experiences that help nurture the bonds that matter most.

At Aseel, quality is our promise. Every product is designed to be safe, soft, and absorbent—meeting high standards through careful testing to give parents confidence and peace of mind.

We believe in the power of collaboration. Our supportive culture encourages open communication and shared goals, allowing us to grow together and serve families better.

We are dedicated to the well-being of every child. From product safety to sustainability, we aim to deliver dependable care that parents can trust every day.

Innovation drives us forward. By combining advanced technology with creative thinking, we continuously improve our products to meet the changing needs of families.