supported by leading international development partners—both at home and abroad—Aseel’s resolve is to always put quality, efficacy, and safety first in our products and customer experiences.
Aseel Company, a subsidiary of Ghalia Pharmaceutical Group with designs, manufactures, and imports a wide range of premium baby diapers. We are constantly thinking of how to make the lives of babies and mothers comfortable. Driven by a quality-conscious culture and supported by leading international development partners, both locally and internationally, Aseel’s resolve is to always put quality, efficacy, and safety first in our products and customer experiences."
Our Brands
“Designed for comfort, made with love.”
Aleen Baby
Aleen, the premier brand of Aseel, is dedicated to providing the ultimate in baby care with our focus on softness and comfort.
Guiding our dedication to the delivery of the best babies, moms, and women hygiene consumer products experiences, are:
Our Mission
At Aseel Co, we strive to develop “Caring Products & Experiences” that improve the bonds between babies and moms while improving hygiene experiences for women in general.
Our Vision
By leveraging our caring corporate culture and our world-class development infrastructure we aim to lead the market with innovative baby/mom-focused consumer experiences.
Our Values
At Aseel, our core values—commitment, quality, innovation, teamwork, and accountability—drive us to create trusted products and meaningful experiences for families.
At Aseel, quality is our promise. Every product is designed to be safe, soft, and absorbent—meeting high standards through careful testing to give parents confidence and peace of mind.
Teamwork
We believe in the power of collaboration. Our supportive culture encourages open communication and shared goals, allowing us to grow together and serve families better.
Commitment
We are dedicated to the well-being of every child. From product safety to sustainability, we aim to deliver dependable care that parents can trust every day.
Innovation
Innovation drives us forward. By combining advanced technology with creative thinking, we continuously improve our products to meet the changing needs of families.
Blogs
"Because every mom deserves support, inspiration, and a little reminder that she’s doing an amazing job—one moment at a time."
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