Who we are!
Aseel Company is a subsidiary of Ghalia Pharmaceutical Group design, manufactures, and imports a wide range of premium personal care products and accessories for babies, moms and women in general.
From our diapers to our bath lotions, creams and baby accessories, we are constantly thinking of how to make the lives of babies and mothers comfortable.
Similarly, our feminine care products are developed for women’s comfort, health, and peace-of-mind.
Driven by a quality-conscious culture and supported by leading international development partners both at home and abroad Aseel’s resolve is to always put quality, efficacy, and safety first in our products and customer experiences.
Aseel Company is firmly committed to growth through professional excellence and responsible corporate citizenry that embraces world-class Quality, our Communities, and the Environment. Our raw materials sourcing and processing, product sale, customer care, and end-of-product-lifecycle are all reflective of this development philosophy.
Our Management
Aseel Company is managed by a multinational team of seasoned industry professionals with a diversity
of international and local experiences relevant to the creation of a locally produced, world-class hygiene experience for babies, moms and women in general.
Our management team additionally reflects the synergistic nature of our company as both part of
AlSahl Group Holding of which our parent company, Ghalia Pharmaceutical Group is a part:
Dr. Abdulmagid Gadad
Chairman AlSahl Group Holding
Dr. Mohamed Bastawy
General Manager
Mr. Foued Abdelmoula
Plant Manager
Mr. Wadeea Bueishi
Commercial Director
Our Purpose & Corporate Culture
Guiding our dedication to the delivery of the best babies, moms, and women hygiene consumer products experiences, are:
Vision
At Aseel Co, we strive to develop “Caring Products & Experiences” that improve the bonds between babies and moms while improving hygiene experiences for women in general.
Mission
By leveraging our caring corporate culture and our world-class development infrastructure we aim to lead the market with innovative baby/mom-focused consumer experiences.
Values
To accomplish our mission and ultimate vision, we are driven by these foundational values: